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Invite campaigns show which partners, promotions, and launches bring members to your server — and whether those members stay. Thea can create a new Discord invite or begin tracking a link your team already shares. Open Invites in the server sidebar.
Dashboard moderators can view invite campaigns. Dashboard admins and the server owner can manage them. Discord /invite actions require Manage Server.

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Create a tracked invite

Use Create link when you want a new link for one promoter or promotion.
1

Name the campaign

Use a name your team will recognize, such as Partner launch or September newsletter.
2

Add a promoter

Optionally enter the promoter’s Discord user ID. The promoter cannot change after tracking begins.
3

Choose the landing channel

Thea creates a permanent, unlimited-use Discord invite for that channel. Its campaign counter starts at zero.
4

Share the link

Copy the link from the campaign. Enter the exact same campaign name later to add another link to the campaign.
You can create the same link from Discord:

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Register an existing invite

Use Register link for a standard or vanity invite that is already in circulation. Thea verifies that it belongs to your server and records its current use count as the baseline. Uses before registration are not credited to the campaign.
Expiring and use-limited invites can disappear before Thea reads their final counter. The dashboard marks these links as degraded so you do not mistake incomplete attribution for a complete result.

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Read campaign performance

Each campaign combines all links that share its name. Retention only uses mature cohorts. A seven-day result stays Not mature until at least one qualified member has had seven days to reach the milestone. The 30-day result works the same way. Use date filters to limit the dashboard to campaigns that started within a period. Run /invite stats for a campaign summary in Discord:

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Understand attribution coverage

Discord increments invite counters, but it does not tell bots which invite a new member used. Thea compares the counters before and after joins:
  • Inferred — one invite increased by exactly the number of members in the join batch.
  • Ambiguous — several invites changed, a link disappeared, or the counter growth did not match the join batch.
  • Unknown — no readable tracked invite explains the join.
Only inferred sessions are assigned to a campaign. Ambiguous and unknown joins remain unassigned, and Coverage shows how much of the gross counter growth Thea could explain. Invite campaigns measure joins and retention. Discord does not provide link-click analytics, so Thea does not report impressions, clicks, or click-through rates. Use /invite info to check a link’s campaign, promoter, status, baseline, and latest counter.
Choose the action that matches what should happen to the shared link:
  • Close tracking or /invite close stops future campaign measurement. The Discord invite keeps working.
  • Revoke or /invite revoke deletes a standard Discord invite and stops tracking it. Anyone holding the link loses access.
Vanity invites can be closed but not revoked from Thea.